An article worth reading slowly.
Without a doubt, the article “Design what makes us human” by Simo Herold deserves to be read slowly—maybe with a good cup of coffee or a cozy hot chocolate. I’ll leave that choice up to you. But if you’re the kind of designer who believes you’re making a small but meaningful impact on society, I highly recommend giving it a read. Here you have the link
While reading "Design: What Makes Us Human", I couldn’t help but reflect on how design goes far beyond functionality—it has the power to truly touch people’s emotions. Among the many gems in the article, one quote particularly stuck with me:
"Perhaps AI could help to understand what kind of delivery of emotions would work best for the user concerned at the given time, and tailor the content and delivery based on that emotional factor."
As designers, we have both the privilege and responsibility to create experiences that are not only practical but also enhance the daily lives of those who interact with our products. At the end of the day, functionality matters, but it’s the emotions and feelings a product evokes that truly make a brand unforgettable.
Sometimes, it’s the little things—an intuitive interface that makes us feel capable and efficient, or even a well-timed joke from a virtual assistant—that can completely shift our mood.
I still remember the first time my grandmother interacted with Siri. Back then, Apple’s assistant was still quite "young," and my grandma, in her usual way, would ask things like, “Sweetie, what’s the weather like in…?” or “Sweetie, how’s Celta doing?” (she’s a big fan of the team). Siri didn’t always get it right, which left my grandma a bit frustrated, until she finally said: “This Siri is being silly.” To our surprise, Siri instantly replied with a firm, “That’s not nice.” We all burst out laughing, and in that moment, we felt a little more connected to this tiny AI character that had become part of our lives.
Looking back, that experience taught me so much about the effort and empathy behind the smallest design choices and how they impact everyday moments.
Our job isn’t just about solving problems—it’s about evoking emotions, fostering connections, and creating moments that make someone’s day even slightly better. ✨
💭 Thinking about my future as a designer, I feel truly excited about the possibility of making a difference—whether through a seamless interaction or by bringing a smile to someone’s face on a tough day. Because, in the end, design has the power to turn the ordinary into something memorable.
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