Projects
No site, no system, no map. Just a small local brand and users with ideas—how do you guide them to take that first step?
Everyone shops. Not everyone feels in control. What if a grocery app actually supported how people really plan, buy, and live?
It started as an e-commerce, but time revealed a different path—Porteralia wants to pivot into a relational hub. This is a story of strategy and scale.
Currently working on
Breathing life into this very portfolio. Tweaking the homepage, refining case studies, and figuring out how to make complexity feel light.
Next Step:
Back to the drawing board with 🗝️ Porteralia. After key conversations, it’s time to step back, reframe the questions, revisit the research, and rethink the structure—so the next steps are built on solid ground.
⏱️ Backlog
Design is never really done. Here's what I'm iterating on next, one thoughtful step at a time.
After key conversations, it’s time to step back, reframe the questions, and realign the structure before moving forward.
55.56%
Building a lightweight design system and refining previous prototypes by applying insights from user testing.
90%
Translating fresh insights into grounded ideas, aligned with the project’s new direction.
0%
Testing the updated design to validate improvements, uncover new insights, and shape the next iteration.
0%
Sketching low-fidelity prototypes to quickly test ideas and validate the new structure before moving forward.
0%
Creating or adapting a design system to ensure consistency and ease the transition into the high-fidelity prototype.
Organizing design files and documenting key decisions to simulate a real-world handoff and ensure clarity for a potential dev team.
0%
Bringing everything together into a functional platform concept—guided by previous insights and powered by the design system.
0%
Building a cohesive visual language from scratch—defining both the brand identity and the design system to guide the product’s look and feel.
Applying the new visual identity and design system to bring the product to life through a fully polished, high-fidelity prototype.