A real-world project in collaboration with Porteralia, where I worked closely with stakeholders to improve their e-commerce platform and support their expansion into new markets.

Selling to larger businesses takes more than just having a storefront — it takes strategy.. Porteralia’s e-commerce was built for individual installers, but adoption fell short. Now, they want to pivot, reshaping their digital presence to connect with bigger companies.

Turn Porteralia’s platform into a business-driven hub. Less about transactions, more about connections—a strategic space where larger companies can collaborate and grow, with e-commerce as a supporting channel.

Product Designer – Working closely with stakeholders to rethink Porteralia’s digital strategy. From research to high-fidelity prototyping, my focus is on reshaping the platform to align with the needs of larger businesses.

Stakeholder collaboration, research, IA redesign, information architecture, wireframing, prototyping, usability testing, and business-oriented design system development

This project is evolving—driven by continuous iterations and close collaboration with stakeholders to craft a solution. The timeline remains open-ended, adapting to business needs.