Show the possibilities!
This conceptual project focused on designing a website/app for Lume, a company based in Vigo, specializing in personalized products. With no existing digital presence, this project aims to enhance the company's visibility and showcase its diverse range of possibilities offered to both current and potential customers.
Project Overview
🗓️ 4 weeks
The problem
The lack of existing digital presence reduce the potential to reach more customers at the same time that it prevents them from knowing the various services and associated products offered. Thus making it difficult to differentiate from other companies in the city.
The Goal
Design an attractive digital space that enhances creativity, allowing users to explore the possibilities offered and plan their projects.
Responsabilities
- User Research
- Wireframe
- Prototype
- Visual Design
Understanding the user
An Uncertain Journey Towards Achieving a Unique Outcome
Throughout the research phase, multiple interviews were conducted revealing that creating personalized products is fraught with uncertainties and insecurities beyond mere formatting decisions or service costs.
Statements such as "I lack creativity" or "I fear the outcome won't meet my expectations" underscore a clear objective:
🎯 Build confidence not only in the company but also in users' confidence in their own ideas.
Pain Points
1. Unawareness
Many users are unaware of the possibilities offered by these services. They are also unaware of the variety of tools available to easily generate designs or connect with designers and illustrators.
2. Skepticism regarding the result
Some potential clients worry that the results might not meet their expectations.
So of the most common concerns include a lack of references and doubts about the products' durability.
3. Self-doubt
Some of the interviewees admitted that they do not consider using these types of services, as they do not see themselves as creative individuals or because they say that "it's not something that comes to mind when planning an event or gift."
Persona
Name
Age: …
Education: …
Hometown: …
Family: …
Ocupation: …
Goals
The related objectives this persona wants to successfully complete
Frustrations
The issues or paint points that they encounter or try to avoid
“ Relevant personal quote that captures the persona’s actittude and personality
Brief storie or scenario that conveys the persona’s user journey, highlighting their goals, frustrations and other releavant context
User Journey
Your notes about goals and thought process
The design
Paper wireframes
Your notes about goals and thought process
Image of paper wireframes including five different versions of the same screen and one image of the new, refined version
Digital wireframes
Your notes about goals and thought process
Insert first wireframe example that demonstrates design thinking aligned with user research
+ 2x Description of the element and its benefit to the user
Insert second wireframe example that demonstrates design thinking aligned with user research
+ 2x Description of the element and its benefit to the user
Screenshot of prototype with connections or prototype GIF
Usuability Study Findings
Write a short introduction to the usability studies you conducted and your findings.
Round 1 findings
Round 2 findings
Redefining the Design
[Your notes about goals and thought process]
Before usability study
→
After usability study
[Your notes about goals and thought process]
Before usability study
→
After usability study
Main mockup screen for display
Main mockup screen for display
Main mockup screen for display
Main mockup screen for display
Screenshot of prototype with connections or prototype GIF
Accesibility considerations
1.
Insert one to two sentence summaries describing each accessibility consideration applied in your designs.
2.
Insert one to two sentence summaries describing each accessibility consideration applied in your designs.
3.
Insert one to two sentence summaries describing each accessibility consideration applied in your designs.
Goinf forward
Impact
Insert one to two sentences summarizing
the impact of your designs. In the real world, you’d include data like number of downloads or sign ups, but since this is a course project, you can include a positive quote from a peer
or study participant.
Next steps
What I learned
Insert a few sentences summarizing what you learned throughout the project.
1.
Insert a few sentences summarizing the next steps you would take with this project and why.
2.
Insert a few sentences summarizing the next steps you would take with this project and why.
3.
Insert a few sentences summarizing the next steps you would take with this project and why.
